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How People Get Multiple Pairs of Rare Shoes on Release Day

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You see it all over instagram, on facebook, eBay.

Instagram shoe plug rare
@culture_of_flight on Instagram, expecting to make $100 per each pair of shoes that originally retailed $160 in this picture ($1600 total )


People standing in front of a wall of shoes.

instagram rare shoes
Instagram shoe and supreme seller @Raynewyorkcity , a plug for years.


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You want to become a shoe plug like them…

How do they do it?

(The full 5 part Hypemaster Playbook  reveals the business strategies that the best use)

If you’re not ready for it yet,

Here are 4 ways that the people who look like amazing shoe plugs all up on IG and Twitter get more than one pair of rare shoes at a time:

1. They try every method, and by law of averages, they end up winning more than once.

Total dedication.

It’s what you must do when you sell shoes.

Shop at stores that most people don’t even know exist.

Enter raffles. Don’t just enter with one account, enter to win shoes through multiple accounts while being careful to not get banned to increase your chances of getting more than on pair of shoes.

The more chances you have, the more likely you’ll get the shoes, it’s simple math, and with enough chances, it will be nearly impossible not to get at least one pair if not many pairs of shoes.

Practice persistence and reach just a little bit farther than everyone else and you’ll be surprised when you quickly become surrounded in a company of winners when you do what others are willing not to do with the correct time and knowledge advantages.

Combine both manual methods and the use of sneaker bots to get more than one pair, and get them in person and online from multiple websites.

2. Not all shoes are theirs.

It’s easy to put up a façade on social media, we all know that.

It’s quite possible that these people you’re envying on social media don’t quite have what you think you have, but they have a secret behind what you see–it’s possible that not all of the shoes are theirs.

They assemble a team.

You can do the same.

No man is his own island, and this is more true in business than it is in life. There is a team behind Elon Musk, Richard Branson, Jeff Bezos, all the business greats. On your way to shoe plug status, you can start to think about who might be a worthy member of your future empire.

Gather a few close friends and have them on the same mission as you to go after a release. Create an agreement together that you’ll do business as a team.

Make sure you pick good people that you trust to be men of their word, to be men that deliver on what they say they’re going to do. No man is his own island, and very few reach great heights on their own.

Although it’s possible to get 3-4 pairs on your own pretty easily using a bot combined with manual methods, when you see people standing in front of 5-10 or even more shoes, they probably did not get them all on their own.

Even though it is a front, it’s incredibly helpful for building your reputation as a shoe seller and gaining new customers and keeping current ones.

3. They know or are a store manager somewhere that stocks these shoes.

Just as said…they are connected with a store that sells these kind of valuable shoes.

Although these stores will deny having such relationships with people, videos like this one on YouTube will show otherwise.

Some people, like Benjamin Kickz, most likely have exclusive relationships with people deeply connected with the brands selling the shoes, and quite possibly have wholesale accounts with Nike or Adidas.

Although anyone with a physical storefront can apply to carry Jordans or Yeezy’s, it’s not easy to get approved.

Don’t get discouraged about not being able to get an account straight from the source, there are workarounds for this.

One is to be employed at a source for hot shoes.

If you really like sneakers, get a job at a local Foot Locker or similar store. 

Even better if you get a job at a local consignment store to build your network and get access to off market deals.

Make sure you really love the culture, or at least take a crash course in it because they’ll be able to sniff a straight up reseller and will be quick to deny your wish to be part of their team of sneakerheads.

This will give you a leg up in the resale game and you’ll certainly be up to date with the news of the latest releases coming out.

4. They use sneaker bots to get multiple pairs.

Not friends with any store managers? No worries.

You can still comfortably get multiple pairs using sneaker bots.

There’s a pretty complex formula to bots, you don’t just buy the program and hope it runs. A lot of people buy bots and have no idea what to do with them. Other people don’t even know which sneaker bots are trustworthy or if they even work.

At a $300 average investment for this software, you’re going to want to know how to use them before you dive in and buy one.

If you want an in depth guide that will walk you through all of the steps of using a sneaker bot and get you started copping multiple pairs right away, you can buy it on this site (link at bottom of article).


Don’t think all raffles are a scam-people really do win them.

You’ll probably have to tag a few friends on IG and like and follow the account, but despite possible slight embarrassment, this will give you a chance to get coveted goods, and it’s something that all serious shoe flippers do.

I’ve won a pair of Yeezys before from an ordinary free shoe store raffle. Well you don’t totally win the shoes for free, but you get the right to purchase them, which is enough of a prize itself, especially when it’s a shoe like Yeezy’s which are worth a nice profit on the sneaker aftermarket.


With knowledge comes power, but don’t think that it’ll come right away–you need to read multiple times, then take action as laid out in the book! Selling shoes is an exciting way to make money, especially when you can cop multiple pairs at a time.

If you want to learn how to become a shoe plug and don’t know where to start, take a look at the highly reveiewed 160 page Hypemaster Playbookto get you jump started on your journey as a profitable sneaker reseller.



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